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Privacy policy

Target

Target Privacy Policy

D

Risk score

64of 100

In short

  • Target collects broad personal and sensitive data including biometrics, precise location, and inferences to run its stores and ads.
  • You accept that this information may be shared with third parties for advertising and sold or shared across contexts for behavioral tracking.
  • The company can change these terms without meaningful notice and keeps your data indefinitely.

What you accept

If you use this site

Everyday words for the material promises and rights you give up. Each line includes a quote from the document.

Fineprint cannot see whether you agreed. This page is posted on their site. Open the original if you need to know how they say it applies.

  1. 01

    You are agreeing to the collection of broad personal and sensitive data categories, including identifiers, demographics, and biometric information.

    Other products, stores, or brands

    “The following categories of information may be collected when interacting with Target: ... Biometric information (e.g., voiceprints)”
  2. 02

    You are agreeing that Target may change or add to this privacy policy periodically without providing specific advance notice.

    This product

    “We may change or add to this privacy policy, so we encourage you to review it periodically.”

What it can cost you

Downsides we could quote

Quoted clauses that can affect your privacy, money, or right to go to court — including terms that follow you to other products.

Highest-cost clauses first

High cost

Tracking you across apps

You are agreeing to have your browsing and device data tracked by third parties for cross-site advertising.

“We allow third-party companies to collect certain information when you visit our websites or use our mobile application(s). This information is used to serve ads for Target products or services or for the products or services of other companies when you visit this website or other websites.”

What that means: Your online activity outside of Target will be monitored and used to show you personalized ads from other companies.

The document explicitly allows third parties like Google and Meta to track users across different websites for targeted advertising purposes.

High cost

Location or sensitive-data over-collection

You are agreeing to the collection of biometric, precise location, and sensory data in Target stores and apps.

“Biometric information (e.g., voiceprints)... Precise geolocation data... In-store location through the use of your phone’s blue tooth signal... Cameras... audio, visual, or similar information such as photographs, Guest service calls recordings, video recordings”

What that means: Your physical identity, location movements, and audio-visual likeness are captured and stored beyond typical shopping transactions.

Target collects highly sensitive data including biometric voiceprints, precise physical location via Bluetooth and GPS, and audio/visual recordings from cameras and guest calls.

High cost

Loyalty, tickets, or points that add terms

You are agreeing that opting out of the loyalty program causes permanent deletion of your accrued rewards and votes.

“If you opt out of Target Circle, any accumulated Target Circle Rewards and Community Giving Program votes will be deleted and you may not have access to other Target Circle benefits. If you later re-join Target Circle, any deleted Target Circle Rewards or Community Giving Program votes will not be reinstated.”

What that means: You risk losing significant value accumulated over time if you decide to stop participating in the program.

Leaving the loyalty program results in the permanent loss of all earned rewards and points, which cannot be recovered even if you sign up again.

Medium cost

Indefinite retention

You are agreeing that your data will be retained indefinitely at Target's discretion.

“We retain your personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy... retention period varies based on a number of factors... Guest needs... Business needs... Legal obligations”

What that means: Your personal data remains on file for an unknown duration, potentially for many years.

Data is kept indefinitely based on vague criteria like 'reasonably necessary' and 'business needs,' rather than a fixed timeline.

Medium cost

Unilateral changes with little or no notice

You are agreeing to be bound by any future changes Target makes to this privacy policy.

“We may change or add to this privacy policy, so we encourage you to review it periodically.”

What that means: You may find your privacy rights have changed without receiving a specific alert or explicit consent for the new terms.

The company reserves the right to modify the policy unilaterally, relying only on an encouragement for users to check back rather than providing direct notification.

Lower cost

Children’s data

You are agreeing that Target will not knowingly collect data from children under 13.

“We do not knowingly collect personal information online from children under the age of 13. If a child under the age of 13 has provided us with personal information online, we ask that a parent or guardian call the privacy information line...”

What that means: Children under 13 are protected from voluntary data collection, though parents must contact Target if data was submitted.

The policy explicitly states it does not knowingly collect data from children under 13, complying with COPPA basics.

If these terms already apply to you

Keep this list. Fineprint cannot undo or cancel something you already agreed to at the company.

We cannot see Agree on their site. With Premium, tap “I accepted these terms” if you already agreed to what Target asks.