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Google

google.com

D

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The same company terms often apply on these apps or devices. This is a lookup aid, not a claim we caught this company.

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Open the original (new tab)How Google uses cookies – Privacy & Terms – Google
C

Risk score

46of 100

Read Oct 21, 2026

In short

  • Google uses cookies to remember your preferences, keep you logged in, and track your activity across Google services.
  • The document allows Google and its partners to use tracking technologies to show you personalized ads on both Google sites and outside websites.

What you accept

If you use this site

Everyday words for the material promises and rights you give up. Each line includes a quote from the document.

Fineprint cannot see whether you agreed. This page is posted on their site. Open the original if you need to know how they say it applies.

  1. 01

    You are agreeing to let Google store cookies that identify your device and track your browsing habits for advertising purposes.

    Other companies

    “The ‘IDE’ and ‘id’ cookies are used to show Google ads on non-Google sites.”
  2. 02

    You are agreeing to the collection of precise location data to improve search and content results.

    This product

    “Another cookie, ‘UULE’, sends precise location information from your browser to Google’s servers”

What it can cost you

Downsides we could quote

Quoted clauses that can affect your privacy, money, or right to go to court — including terms that follow you to other products.

Highest-cost clauses first

High cost

Tracking you across apps

You are agreeing to allow cross-site tracking by placing cookies on third-party websites for advertising.

“The ‘IDE’ and ‘id’ cookies are used to show Google ads on non-Google sites.”

What that means: Your browsing history on many different websites can be collected by Google to build a profile of your interests.

Cookies are placed by Google on websites that do not belong to Google, allowing them to monitor user activity across the broader internet.

High cost

Third parties handle data you submit

You are agreeing to let third-party advertisers receive data about your visits to their sites through Google's platform.

“Through Google’s advertising platform, businesses can advertise in Google services as well as on non-Google sites.”

What that means: Third-party advertisers access your interaction data to measure campaigns and personalize their own marketing.

Google facilitates ad targeting by handling data and interactions between users and various third-party advertisers.

Medium cost

Indefinite retention

You are agreeing to have identification cookies stored on your device for up to two years.

“The ‘IDE,’ and ‘id’ cookies last for 13 months in the European Economic Area (EEA), Switzerland, and the United Kingdom (UK), and 24 months everywhere else.”

What that means: Your activity is tracked for extended periods, making it difficult to break the tracking cycle quickly.

Ad-tracking cookies remain active for up to two years, ensuring long-term data collection without frequent re-consent.

Medium cost

Location or sensitive-data over-collection

You are agreeing to transmit precise location data to the company through browser cookies.

“Another cookie, ‘UULE’, sends precise location information from your browser to Google’s servers so that Google can show you results that are relevant to your location.”

What that means: Your exact physical location is shared with the company every time you perform certain actions like searching.

The document explicitly states that precise location data is transmitted via cookies to serve contextual results.

If these terms already apply to you

Keep this list. Fineprint cannot undo or cancel something you already agreed to at the company.

We cannot see Agree on their site. With Premium, tap “I accepted these terms” if you already agreed to what Google asks.

News for this company

First readings and wording changes we could quote — the same items that appear on News.

All News
  1. Updated · Cookie notice

    Google cookie notice changed

    We quoted 3 wording changes below. The grade moved from B to C.

    Wording we could quote

    • Changed

      Tracking you across apps

      Was

      “Similar technologies, including unique identifiers used to identify an app or device, pixel tags, and local storage, can perform the same function.”

      Now

      “The ‘NID’ cookie can be used to show ads in Google services for signed-out users... The ‘IDE’ and ‘id’ cookies are used to show Google ads on non-Google sites.”
    • Appeared

      Indefinite retention

      “The ‘IDE,’ and ‘id’ cookies last for 13 months in the European Economic Area (EEA), Switzerland, and the United Kingdom (UK), and 24 months everywhere else.”
    • Appeared

      Cookie consent that favors Accept

      “But note that even if cookies are removed or disabled in your browser, Google may use cookie-based information or other advertising technologies to personalize ads unless you change your ads settings...”

    Oct 2, 2026 · C

  2. Updated · Privacy policy

    Google privacy policy changed

    We quoted 4 wording changes below. The grade moved from C to B.

    Wording we could quote

    • Changed

      Tracking you across apps

      Was

      “For example, if you search for “mountain bikes,” you may see ads for sports equipment on YouTube. Depending on your account settings, your activity on other sites and apps may be associated with your personal information in order to improve Google’s services and the ads delivered by Google.”

      Now

      “Activity on third-party sites and apps that use our services”
    • Changed

      Indefinite retention

      Was

      “And some data we retain for longer periods of time when necessary for legitimate business or legal purposes, such as security, fraud and abuse prevention, or financial record-keeping.”

      Now

      “Because of this, there may be delays between when you delete something and when copies are deleted from our active and backup systems.”
    • Changed

      Location or sensitive-data over-collection

      Was

      “Depending on these settings, this may include precise location data, for example GPS data for Android features like navigation or finding your phone.”

      Now

      “Geolocation data, such as may be determined by GPS, IP address, and other data from sensors on or around your device... precise location data”
    • No longer quoted

      Health or fitness data used beyond care

      “Health information if you choose to provide it, such as your medical history, vital signs and health metrics (like blood glucose levels)... in the course of using Google services that offer health-related features, such as the Google Health Studies app, Fitbit, or Pixel devices.”

    Oct 2, 2026 · B

  3. Updated · Privacy policy

    Google privacy policy changed

    We quoted 6 wording changes below. The current grade is C.

    Wording we could quote

    • Changed

      Tracking you across apps

      Was

      “We may use the information we collect across our services and across your devices for the purposes described above.”

      Now

      “For example, if you search for “mountain bikes,” you may see ads for sports equipment on YouTube. Depending on your account settings, your activity on other sites and apps may be associated with your personal information in order to improve Google’s services and the ads delivered by Google.”
    • Changed

      Location or sensitive-data over-collection

      Was

      “Geolocation data... this may include precise location data, for example GPS data for Android features like navigation...”

      Now

      “Depending on these settings, this may include precise location data, for example GPS data for Android features like navigation or finding your phone.”
    • Changed

      Indefinite retention

      Was

      “Some data you can delete whenever you like... We’ll keep this data in your Google Account until you remove it or choose to have it removed.”

      Now

      “And some data we retain for longer periods of time when necessary for legitimate business or legal purposes, such as security, fraud and abuse prevention, or financial record-keeping.”
    • No longer quoted

      Difficult or incomplete deletion

      “When you delete data, we follow a deletion process... there may be delays between when you delete something and when copies are deleted from our active and backup systems.”
    • No longer quoted

      Cookie consent that favors Accept

      “However, some website features or services may not function properly without cookies.”
    • Appeared

      Health or fitness data used beyond care

      “Health information if you choose to provide it, such as your medical history, vital signs and health metrics (like blood glucose levels)... in the course of using Google services that offer health-related features, such as the Google Health Studies app, Fitbit, or Pixel devices.”

    Oct 1, 2026 · C

  4. First reading · Privacy policy

    We read the Google privacy policy

    Fineprint found 4 quoted privacy clauses that match the consumer rubric. This is a reading aid, not legal advice.

    Sep 2, 2026 · D

  5. First reading · Cookie notice

    We read the Google cookie notice

    This document explains how Google uses cookies and similar technologies across its services and partner sites. It details how these tools help remember your preferences, keep your account secure, analyze how you interact with services, and deliver personalized advertising. By using Google's services, you are consenting to these various practices.

    Sep 2, 2026 · F

  6. First reading · Terms of use

    We read the Google terms of use

    This document outlines what you can expect from Google and what they expect from you when using their services. By agreeing, you grant Google broad rights to use your uploaded content, including for ads and new features. It also significantly limits Google's liability and applies across many of their products and services.

    Sep 2, 2026 · F