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Snap

snap.com

D
Open the original (new tab)Privacy Policy | Snapchat Privacy
D

Risk score

61of 100

Read Nov 2, 2026

In short

  • This document explains how Snapchat collects, uses, and shares your personal data while you use the service.
  • It details how your information is processed to provide personalized content and advertisements across Snapchat and its other products like Bitmoji and Spectacles.
  • You accept these privacy practices by using the app.

What you accept

If you use this site

Everyday words for the material promises and rights you give up. Each line includes a quote from the document.

Fineprint cannot see whether you agreed. This page is posted on their site. Open the original if you need to know how they say it applies.

  1. 01

    You are agreeing that Snap Inc. can share your personal information with third-party partners and affiliates for advertising and service provision.

    Other companies

    “We share your information with our service providers, who process that information on our behalf... We share your information with business and integrated partners in order to provide the Services.”

What it can cost you

Downsides we could quote

Quoted clauses that can affect your privacy, money, or right to go to court — including terms that follow you to other products.

Highest-cost clauses first

High cost

Terms follow you to parks, stores, and other products

You are agreeing that these privacy terms apply to all of Snap's products and services, including hardware like Spectacles.

“This Policy covers our Snapchat app as well as our other products, services, and features, such as Bitmoji, SPECS, and our advertising and commerce initiatives. When you read “Services” in this Policy, we’re talking about all of them.”

What that means: Accepting this policy means your data usage rules apply to all Snapchat-owned products and devices, not just the phone app.

The policy explicitly binds you to a single set of privacy rules that applies across Snapchat, Spectacles (hardware), Bitmoji, and advertising platforms.

High cost

Tracking you across apps

You are agreeing to allow Snap to track your activity to build an ad profile for targeting.

“We use your interests and preferences from the information we’ve collected to personalize, target, and measure ads. ... For example, if you’ve interacted with ads for video games, we will infer that you like video games, and show you similar ads...”

What that means: Your behavior on the app is monitored and used to predict your preferences and serve specific ads.

Snap tracks your interactions, content views, and engagements to build a profile of your interests for targeted advertising across the platform.

High cost

Location or sensitive-data over-collection

You are agreeing to the collection of precise location data if you enable the necessary device permissions.

“If you’ve explicitly granted device-level permissions, device information may also include... precise location information (precise location through methods like GPS signals).”

What that means: Snap can access your exact physical location if you grant permission, allowing for location-based profiling and services.

The document confirms the collection of precise GPS location data, which is considered sensitive personal information.

Medium cost

Unilateral changes with little or no notice

You are agreeing that Snap can modify these privacy rules via simple notice rather than direct re-consent.

“We may change this Privacy Policy from time to time. But when we do, we’ll let you know one way or another. Sometimes, we’ll let you know by revising the date at the top of the Privacy Policy that’s available on our website and mobile application.”

What that means: Your data practices may change without you having actively reviewed or accepted the new terms each time.

Snap can change its privacy rules simply by updating the date on the webpage or sending a general notification, rather than seeking explicit fresh consent for every major change.

Medium cost

Indefinite retention

You are agreeing that Snap keeps your data as long as it deems necessary for its services or legitimate interests.

“As a general rule, we keep information as long as you tell us to, and otherwise as long as we need it to provide our Services, or as required by law. ... If we need it for other legitimate purposes, such as to prevent harm, investigate possible violations of our Terms...”

What that means: Data about you may be kept for a vague duration defined by Snap's internal interests rather than a strict deletion schedule.

Snap retains data based on its own definition of 'need' and 'legitimate purposes,' which allows for indefinite retention beyond the core service functionality.

If these terms already apply to you

Keep this list. Fineprint cannot undo or cancel something you already agreed to at the company.

We cannot see Agree on their site. With Premium, tap “I accepted these terms” if you already agreed to what Snap asks.

News for this company

First readings and wording changes we could quote — the same items that appear on News.

All News

  1. Updated · Privacy policy

    Snap privacy policy changed

    We quoted 5 wording changes below. The grade moved from A to D.

    Wording we could quote

    • Appeared

      Indefinite retention

      “As a general rule, we keep information as long as you tell us to, and otherwise as long as we need it to provide our Services, or as required by law.”

    • Appeared

      Difficult or incomplete deletion

      “we cannot promise that deletion will take place by a specific time... we may also keep certain information in backup for a limited period of time or as required by law.”

    • Appeared

      Tracking you across apps

      “Most web browsers are set to accept cookies by default. If you prefer, you can usually remove or reject browser cookies through the settings on your browser or device. Keep in mind, though, that removing or rejecting cookies could affect the availability and functionality of our Services.”

    • Appeared

      Unilateral changes with little or no notice

      “We may change this Privacy Policy from time to time. But when we do, we’ll let you know one way or another.”

    • Appeared

      Location or sensitive-data over-collection

      “information about your device phonebook (contacts and related information), images and other information from your device’s camera, photos, and microphone... precise location information (precise location through methods like GPS signals).”

    Nov 2, 2026 · D

    Company pageSee what changed

  2. Updated · Privacy policy

    Snap privacy policy changed

    We quoted 4 wording changes below. The grade moved from C to A.

    Wording we could quote

    • No longer quoted

      Indefinite retention

      “As a general rule, we keep information as long as you tell us to, and otherwise as long as we need it to provide our Services, or as required by law.”

    • No longer quoted

      Cookie consent that favors Accept

      “Keep in mind, though, that removing or rejecting cookies could affect the availability and functionality of our Services.”

    • No longer quoted

      Third parties handle data you submit

      “Our Services may contain content and integrations offered by our integrated partners... Your information may be provided to the integrated partner through these integrations... We are not responsible for how those partners collect or use your information.”

    • No longer quoted

      Data sold or shared with third parties

      “We share your information with... business and integrated partners in order to provide the Services... Service Providers... who process that information on our behalf... measure and optimize the performance of ads”

    Nov 2, 2026 · A

    Company pageSee what changed

  3. Updated · Privacy policy

    Snap privacy policy changed

    We quoted 7 wording changes below. The grade moved from A to D.

    Wording we could quote

    • Appeared

      Tracking you across apps

      “We also use your information to avoid showing you ads you probably won’t be interested in. For example, if a ticketing site tells us you’ve previously bought tickets for a movie — we can stop showing you ads for it. You can learn about the different types of advertising and your choices about which ads you receive here.”

    • Appeared

      Location or sensitive-data over-collection

      “If you’ve explicitly granted device-level permissions, device information may also include information about your device phonebook (contacts and related information), images and other information from your device’s camera, photos, and microphone... and precise location information (precise location through methods like GPS signals).”

    • Appeared

      Third parties handle data you submit

      “We share your information with our service providers, who process that information on our behalf. For example, we rely on such Service Providers to facilitate payments, measure and optimize the performance of ads, or protect the services.”

    • Appeared

      Indefinite retention

      “As a general rule, we keep information as long as you tell us to, and otherwise as long as we need it to provide our Services, or as required by law... whether we retain your data depends on the specific feature, your settings, and how you’re using the Services.”

    • Appeared

      Unilateral changes with little or no notice

      “We may change this Privacy Policy from time to time. But when we do, we’ll let you know one way or another. Sometimes, we’ll let you know by revising the date at the top of the Privacy Policy that’s available on our website and mobile application.”

    • Appeared

      Terms follow you to parks, stores, and other products

      “This Policy covers our Snapchat app as well as our other products, services, and features, such as Bitmoji, SPECS, and our advertising and commerce initiatives.”

    • Appeared

      Cookie consent that favors Accept

      “Most web browsers are set to accept cookies by default. If you prefer, you can usually remove or reject browser cookies through the settings on your browser or device. Keep in mind, though, that removing or rejecting cookies could affect the availability and functionality of our Services.”

    Oct 31, 2026 · D

    Company pageSee what changed

  4. Updated · Privacy policy

    Snap privacy policy changed

    We quoted 3 wording changes below. The grade moved from C to A.

    Wording we could quote

    • No longer quoted

      Terms follow you to parks, stores, and other products

      “Information You Provide Many of our Services require you to set up an account.”

    • No longer quoted

      Indefinite retention

      “If location information is associated with a Snap — like those saved to Memories or posted to Snap Map or Spotlight — we’ll retain that location as long as we store the Snap.”

    • No longer quoted

      Location or sensitive-data over-collection

      “Of course, you’ll also provide us with information you send through or save within our Services, including content and information about that content, and content you share and generate with our AI Features (content, or “Inputs,” including text, images, video, audio, precise location, and engagement, including content you share with My AI, used to generate content and responses, or “Outputs,”).”

    Oct 31, 2026 · A

    Company pageSee what changed

  5. First reading · Privacy policy

    We read the Snap privacy policy

    Fineprint found 4 quoted privacy clauses that match the consumer rubric. This is a reading aid, not legal advice.

    Sep 2, 2026 · C

    Company pageSee what changed