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Commerce

Walmart

walmart.com

D
Open the original (new tab)Walmart Customer Privacy Notice (Online and In-Store)
D

Risk score

53of 100

Read Oct 30, 2026

In short

  • Walmart collects extensive personal data, including precise location, biometrics, and audio recordings.
  • They share or sell this data with third parties for targeted advertising and may combine it with your VIZIO device history.
  • You retain the right to opt out of these sales in supported states.

What you accept

If you use this site

Everyday words for the material promises and rights you give up. Each line includes a quote from the document.

Fineprint cannot see whether you agreed. This page is posted on their site. Open the original if you need to know how they say it applies.

  1. 01

    You are agreeing to let Walmart use your browsing history, purchases, and device identifiers to show you ads that match your interests.

    This product

    “We use information that may be considered Sensitive Personal Information under state laws ... which we may use to promote certain products or services.”
  2. 02

    You are agreeing to give Walmart broad rights to use your data for business operations without meaningful limits on how long they keep it.

    Other products, stores, or brands

    “We will keep the personal information we collect about you for as long as necessary to carry out the purposes set forth in this Privacy Notice... but no longer than as required or permitted under applicable law or internal Walmart policy.”

What it can cost you

Downsides we could quote

Quoted clauses that can affect your privacy, money, or right to go to court — including terms that follow you to other products.

Highest-cost clauses first

High cost

Data sold or shared with third parties

You are agreeing to allow Walmart to sell or share your personal data with third parties for commercial purposes.

“All of the categories of personal information that we collect have been disclosed to other companies, including those within our corporate family, for a business purpose.”

What that means: Your data can be shared with outside companies to build a profile of your shopping habits.

The document explicitly lists multiple categories of personal data in Appendix 1 as being sold or shared for targeted advertising.

High cost

Tracking you across apps

You are agreeing to persistent tracking across the web via cookies and ad pixels.

“We work with various advertising, marketing, and other related technology partners so we can both market our products to you and provide advertising services to other companies.”

What that means: Companies can follow your activity across different websites and apps to target ads at you.

Walmart uses cookies, pixels, and similar technologies across its sites and with partners to track users over time for tailored ads.

High cost

Location or sensitive-data over-collection

You are agreeing to the collection of your biometric identifiers for product visualization tools.

“Biometric Information, such as voice prints, imagery of the iris or retina, face geometry, and palm prints or fingerprints.”

What that means: Your unique biological traits are collected and stored by the company.

Walmart collects sensitive biometric data like face geometry for virtual try-on features.

Medium cost

Indefinite retention

You are agreeing to indefinite data retention subject only to legal minimums.

“We will keep the personal information we collect about you for as long as necessary to carry out the purposes set forth in this Privacy Notice... but no longer than as required or permitted under applicable law or internal Walmart policy.”

What that means: Your information stays in their system indefinitely based on vague 'business needs'.

There is no fixed retention schedule; data is kept until the company decides it is no longer needed.

If these terms already apply to you

Keep this list. Fineprint cannot undo or cancel something you already agreed to at the company.

We cannot see Agree on their site. With Premium, tap “I accepted these terms” if you already agreed to what Walmart asks.

News for this company

First readings and wording changes we could quote — the same items that appear on News.

All News

  1. Updated · Privacy policy

    Walmart privacy policy changed

    We quoted 1 wording change below. The current grade is D.

    Wording we could quote

    • Changed

      Indefinite retention

      Was

      “### How Long Do We Retain Your Personal Information? We will keep the personal information we collect about you for as long as necessary to carry out the purposes set forth in this Privacy Notice or any other notice provided at the time of data collection, but no longer than as required or permitted under applicable law or internal Walmart policy.”

      Now

      “We will keep the personal information we collect about you for as long as necessary to carry out the purposes set forth in this Privacy Notice... but no longer than as required or permitted under applicable law or internal Walmart policy.”

    Oct 30, 2026 · D

    Company pageSee what changed

  2. What Agree can mean · FTC

    Consumers get refunds from Walmart after money transfer fraud failures

    The Federal Trade Commission is sending payments to consumers who lost money to scammers using Walmart’s wire transfer service. Walmart settled charges that it failed to put effective fraud prevention in place and did not properly warn customers. The company must now take steps to detect and prevent similar fraud.

    Oct 16, 2026

    Company pageOpen the original (new tab)

  3. Updated · Privacy policy

    Walmart privacy policy changed

    We quoted 5 wording changes below. The current grade is F.

    Wording we could quote

    • Changed

      Data sold or shared with third parties

      Was

      “Depending on your residency, you may be able to request to... Opt Out of the Sale or Sharing of Your Personal Information. These kinds of disclosures may be deemed selling under certain state privacy laws.”

      Now

      “All of the categories of personal information that we collect have been disclosed to other companies, including those within our corporate family, for a business purpose.”

    • Changed

      Location or sensitive-data over-collection

      Was

      “Biometric Information, such as voice prints, imagery of the iris or retina, face geometry, and palm prints or fingerprints. ... Geolocation, such as data about the location of your device... If you provide your consent, this data may be precise.”

      Now

      “Biometric Information, such as voice prints, imagery of the iris or retina, face geometry, and palm prints or fingerprints.”

    • Changed

      Terms follow you to parks, stores, and other products

      Was

      “VIZIO is owned by Walmart... If you do sign in to your VIZIO OS product with a Walmart account... this Walmart Consumer Privacy Notice also applies to certain data that VIZIO provides to Walmart as described below.”

      Now

      “It covers our Walmart retail stores in the United States and Puerto Rico, and our websites, mobile apps, and services where this Privacy Notice is posted (“Sites”).”

    • Changed

      Unilateral changes with little or no notice

      Was

      “We will provide notice of significant updates, but please check our Privacy Notice periodically for changes. We’ll always post the date our Privacy Notice was last updated at the top of the Notice.”

      Now

      “We will provide notice of significant updates, but please check our Privacy Notice periodically for changes.”

    • Appeared

      Difficult or incomplete deletion

      “If we cannot verify your identity, we will notify you, and your request(s) to access, correct, or delete your personal information may not be processed.”

    Oct 7, 2026 · F

    Company pageSee what changed

  4. Updated · Privacy policy

    Walmart privacy policy changed

    We quoted 6 wording changes below. The current grade is F.

    Wording we could quote

    • Changed

      Data sold or shared with third parties

      Was

      “These kinds of disclosures may be deemed selling under certain state privacy laws. You have the right to opt-out of the sale or processing of your Personal Information for targeted advertising as described above.”

      Now

      “Depending on your residency, you may be able to request to... Opt Out of the Sale or Sharing of Your Personal Information. These kinds of disclosures may be deemed selling under certain state privacy laws.”

    • Changed

      Location or sensitive-data over-collection

      Was

      “Biometric Information, such as voice prints, imagery of the iris or retina, face geometry, and palm prints or fingerprints. ... Precise geolocation, such as data about the location of your device, which may be imprecise... If you provide your consent, this data may be precise.”

      Now

      “Biometric Information, such as voice prints, imagery of the iris or retina, face geometry, and palm prints or fingerprints. ... Geolocation, such as data about the location of your device... If you provide your consent, this data may be precise.”

    • Changed

      Tracking you across apps

      Was

      “We work with various advertising, marketing, and other related technology partners so we can both market our products to you and provide advertising services to other companies. ... Advertising Technology Providers include ad servers... that use cookies, pixels, beacons, and similar technologies to tailor the ads you see using information collected about you over time on our Sites, and across other participating websites and mobile services.”

      Now

      “We work with companies that use cookies, pixels, beacons, and similar technologies to tailor the ads you see using information collected about you over time on our Sites, and across other participating websites and mobile services.”

    • Changed

      Terms follow you to parks, stores, and other products

      Was

      “It covers our Walmart retail stores in the United States and Puerto Rico, and our websites, mobile apps, and services where this Privacy Notice is posted. ... See the “When Does this Privacy Notice Apply to VIZIO Related Information?” section... VIZIO is owned by Walmart. ... Sam's Club”

      Now

      “VIZIO is owned by Walmart... If you do sign in to your VIZIO OS product with a Walmart account... this Walmart Consumer Privacy Notice also applies to certain data that VIZIO provides to Walmart as described below.”

    • No longer quoted

      Car or smart-home data always on

      “This includes information such as your contact details, payment information... When you speak to customer service we collect your personal information using call recording technology... Automated License Plate Readers (ALPR)... capture images of you...”

    • Appeared

      Indefinite retention

      “We will keep the personal information we collect about you for as long as necessary to carry out the purposes set forth in this Privacy Notice... but no longer than as required or permitted under applicable law or internal Walmart policy.”

    Oct 5, 2026 · F

    Company pageSee what changed

  5. Updated · Privacy policy

    Walmart privacy policy changed

    We quoted 8 wording changes below. The grade moved from D to F.

    Wording we could quote

    • Changed

      Data sold or shared with third parties

      Was

      “You have the right to opt-out of the sale or processing of your Personal Information for targeted advertising as described above.”

      Now

      “These kinds of disclosures may be deemed selling under certain state privacy laws. You have the right to opt-out of the sale or processing of your Personal Information for targeted advertising as described above.”

    • Changed

      Tracking you across apps

      Was

      “We work with companies that use cookies, pixels, beacons, and similar technologies to tailor the ads you see using information collected about you over time on our Sites, and across other participating websites and mobile services.”

      Now

      “We work with various advertising, marketing, and other related technology partners so we can both market our products to you and provide advertising services to other companies. ... Advertising Technology Providers include ad servers... that use cookies, pixels, beacons, and similar technologies to tailor the ads you see using information collected about you over time on our Sites, and across other participating websites and mobile services.”

    • Changed

      Location or sensitive-data over-collection

      Was

      “Biometric Information, such as voice prints, imagery of the iris or retina, face geometry, and palm prints or fingerprints.”

      Now

      “Biometric Information, such as voice prints, imagery of the iris or retina, face geometry, and palm prints or fingerprints. ... Precise geolocation, such as data about the location of your device, which may be imprecise... If you provide your consent, this data may be precise.”

    • Changed

      Terms follow you to parks, stores, and other products

      Was

      “This section explains which Privacy Notice applies to your use of VIZIO websites, mobile apps, Smart TVs and other devices that run the VIZIO operating system... VIZIO is owned by Walmart.”

      Now

      “It covers our Walmart retail stores in the United States and Puerto Rico, and our websites, mobile apps, and services where this Privacy Notice is posted. ... See the “When Does this Privacy Notice Apply to VIZIO Related Information?” section... VIZIO is owned by Walmart. ... Sam's Club”

    • Changed

      Unilateral changes with little or no notice

      Was

      “We will provide notice of significant updates, but please check our Privacy Notice periodically for changes.”

      Now

      “We will provide notice of significant updates, but please check our Privacy Notice periodically for changes. We’ll always post the date our Privacy Notice was last updated at the top of the Notice.”

    • No longer quoted

      Indefinite retention

      “We will keep the personal information we collect about you for as long as necessary to carry out the purposes set forth in this Privacy Notice... but no longer than as required or permitted under applicable law or internal Walmart policy.”

    • No longer quoted

      Children’s data

      “As a general rule, our Sites are designed for a general audience and are not directed to Children... We do not knowingly collect personal information from Children online.”

    • Appeared

      Car or smart-home data always on

      “This includes information such as your contact details, payment information... When you speak to customer service we collect your personal information using call recording technology... Automated License Plate Readers (ALPR)... capture images of you...”

    Sep 28, 2026 · F

    Company pageSee what changed

  6. Updated · Privacy policy

    Walmart privacy policy changed

    We quoted 7 wording changes below. The grade moved from F to D.

    Wording we could quote

    • Changed

      Data sold or shared with third parties

      Was

      “Business partners, including those that receive data for their own independent use and not to provide services to a Walmart entity.”

      Now

      “You have the right to opt-out of the sale or processing of your Personal Information for targeted advertising as described above.”

    • Changed

      Unilateral changes with little or no notice

      Was

      “We will provide notice of significant updates, but please check our Privacy Notice periodically for changes. We’ll always post the date our Privacy Notice was last updated at the top of the Notice.”

      Now

      “We will provide notice of significant updates, but please check our Privacy Notice periodically for changes.”

    • Changed

      Indefinite retention

      Was

      “We will keep the personal information we collect about you for as long as necessary to carry out the purposes set forth in this Privacy Notice or any other notice provided at the time of data collection, but no longer than as required or permitted under applicable law or internal Walmart policy.”

      Now

      “We will keep the personal information we collect about you for as long as necessary to carry out the purposes set forth in this Privacy Notice... but no longer than as required or permitted under applicable law or internal Walmart policy.”

    • Changed

      Tracking you across apps

      Was

      “Internet and Other Network Activity Information, such as information about your browsing or search activity as well as your interactions with our websites, mobile applications, emails, or advertisements (for example keystroke patterns which help us determine if it is you or a bot who is interacting with us).”

      Now

      “We work with companies that use cookies, pixels, beacons, and similar technologies to tailor the ads you see using information collected about you over time on our Sites, and across other participating websites and mobile services.”

    • Changed

      Children’s data

      Was

      “Any Walmart website or mobile service that is directed to Children will explicitly state that it collects information from Children. In these instances, a separate Privacy Notice will be posted detailing the practices specific to those websites or mobile services.”

      Now

      “As a general rule, our Sites are designed for a general audience and are not directed to Children... We do not knowingly collect personal information from Children online.”

    • Changed

      Terms follow you to parks, stores, and other products

      Was

      “We may obtain your personal information from another company within our corporate family, such as Sam's Club.”

      Now

      “This section explains which Privacy Notice applies to your use of VIZIO websites, mobile apps, Smart TVs and other devices that run the VIZIO operating system... VIZIO is owned by Walmart.”

    • No longer quoted

      Car or smart-home data always on

      “If you opt in to the collection of Viewing Data, Activity Data, Mobile App Data, and Mobile Streaming Data (“VIZIO OS Data”) through your VIZIO OS products or services, and agree to the Consent to Combine VIZIO OS Data with Your Walmart Account Data, Walmart will also receive that information.”

    Sep 18, 2026 · D

    Company pageSee what changed

  7. First reading · Privacy policy

    We read the Walmart privacy policy

    This Privacy Notice explains how Walmart collects, uses, and shares your personal information both online and in their stores. It details the types of data gathered, including sensitive information and connected device data, and how it may be shared within the Walmart corporate family and with third-party partners. The notice also outlines choices you have regarding some data uses.

    Sep 2, 2026 · F

    Company pageSee what changed